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Digital analytics are plentiful - and can be overwhleming. From customer-based analytics, to predictive analytics, to measuring digital milestones using Key Performance Indicators (KPIs), there are a variety of ways to measure efforts and digital technology is making it easier than ever. Learn:

  • Voice of Customer (VOC) analytics
  • Customer Engagement Analytics (CEA)
  • Using Big Data for forecasting and planning
  • Best practices for Hypothesis Testing, regression mapping, and other Predictive Analytics
  • How to use KPIs

A strong foundational knowledge of analytics is imperative for those professionals looking to take advantage of all digital has to offer. These lessons offer actionable learnings making it simple to go from learning to implementing.

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